Overview
I started Beneath Vancouver with the goal of wanting to highlight the unique entrepreneurs and businesses that made up Vancouver. With no idea where to start, I dove right in and started learning and building from scratch. I built my own website, bought my first camera and started to find the more "creative" side in me. I met a variety of individuals from all backgrounds, all that helped shape Beneath Vancouver and the stories we told. I then started a podcast version of my content as this content medium was still in its infancy. Unfortunately, I had to put the brand on a pause due to the 2020 pandemic and focused on other ventures instead. This peresonal shaped me and was my entry point for the business and marketing world as a Kinesiology major.
Feel free to see my work on the brand's Instagram, as the website is not live anymore.
Skills/Programs Used
Collaborating with Yvan & Christine from WAEE Learning to promote their new French booklets through strategic marketing and the production of audio and video content.
Upon finishing a 10-week product management course I was able to apply fundamentals of product development towards my final presentation. This included but not limited to; user stories, MVP, personas, wireframing, success metrics and go-to-market strategies.
Produced and distributed podcast episodes for Vancouver-based brand Collab Collective and worked with podcast host Josh to ensure episode quality was met each time.
Collaborating with Yvan & Christine from WAEE Learning to promote their new French booklets through strategic marketing and the production of audio and video content.
Produced and distributed podcast episodes for Vancouver-based brand Collab Collective and worked with podcast host Josh to ensure episode quality was met each time.
Hired to produce a webinar video series for YouTube and create an online training module for their team.
Upon finishing a 10-week product management course I was able to apply fundamentals of product development towards my final presentation. This included but not limited to; user stories, MVP, personas, wireframing, success metrics and go-to-market strategies.
A brief overview of the brand and marketing projects I worked on during my undergrad at UBC as an Events Content Assistant.
A media brand that I created in April 2018 with the focus of creating a community of creatives, entrepreneurs & more in the city. This project has and continues to allow me to explore my creativity and help others see what's hidden Beneath Vancouver.
.svg){kind=small}
